In need of some holiday reading? Download a free copy of Seth Godin’s “What matters now” and you’ll be back in the office after the holidays with a whole new outlook for 2010. Read Seth’s Blog here
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Do you have a “believer” in your family? Aimed at the young ones who aren’t jaded by the holiday season, this Santa-themed iPhone app simulates a phone call from the man in red. As a child, there was noting more exciting than receiving a reply to my hand written letter to Santa, this app brings this tradition into the 21st century and can be used to delight and excite the little ones or to used as a tool to get naughty kids to behave!
This app has three amazingly useful functions for parents…
-The “you have been a good little boy/girl and can look forward to a bounty of presents come xmas day”
- The “If you don’t pull your socks up there may be a lack of gifts under the tree” option
-The “Forget it. You aint gettin’ nothin. Try again next year” option
It can be used to generate some pre-Christmas magic for a child speaking to Santa before the big day, or it may be a handy tool to get naughty kids to behave.
All calls are delivered in an upbeat non threatening way, although its worth having a listen to option 3, so as to not scar for life…
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Australian businesses are leading the way in terms of training staff on Social Media policies. Telstra, Australia’s largest telco is embracing Social Media
If you need further evidence that social media is here to stay in the corporate world, look no further than Telstra, Australia’s largest telco.
The 40,000+ person company makes social media training mandatory for its employees and formalized a policy of “3Rs” – responsibility, respect and representation.
The telco was takes transparency to a new level, Telstra have published its entire social media training guide online, so that anyone can check it out.
It covers all of the basics, like “what is facebook” and touches on more advanced platforms, such as blogging.
Check out the video here
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So, what is Augmented Reality? Well, its touted as the next big thing and just how far away it is, remains to be been. A recent event in the Netherlands showcasing Augmented Reality has left brands wondering how they can use it and how it will affect the way they do business.
In a nutshell, augmented reality combines real-world images with computer-generated images on a screen, usually in real time.
For example, someone holding up a mobile phone equipped with a camera, a global positioning satellite (GPS) sensor, a compass and the right software, can point to a city street and overlay older images of historic buildings or streets.
So basically as a user is means you can stand somewhere and see what businesses are in the area, which houses are for sale and which stores are stocking your favourite brand of jeans.
Dutch company Layar has developed the software for both the iPhone and Google’s Android smart phone.
Augmented reality has been around for many years in computer games, however the introduction of smart phones opens the door to advertisers who will market goods and services by inserting digital images and cues to the user.
Augmented Reality gives small business users yet another opportunity to connect with customers using technology.
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Traditional marketers and PR people… take note!
Google real time search is here and its having an immediate impact on brands using social networking tools such as Twitter.
Having a social media strategy is more important than ever, protecting your google ranking has never been so dynamic!
The Social Media Project is managing several brands social media campaigns and is seeing the results in.. well… real time.
Watch this space for updates and case studies as this new indexing approach evolves.
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Ladies! Listen up! There is a brand spanking new womens business community that is taking Australia by storm! make sure you head to Women In Business and become a member to utlise all aspects of the site. The Women In Business site launches in the same week that the Online Diva’s founder Hollie Turner was shamed publicly. Women In Business promises to be a useful, professional resource and fills gap in the market.
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A groom in the USA who loves social networking as much as he loves his newly wedded wife has tweeted via his smart phone during the ceremony.
The wedding which can be viewed on Youtube shows dana Hanna from Maryland pull out his mobile phone, interrupt the ceremony, reveal a second phone for his bride and tweets
“Standing at the altar with @TracyPage where a second ago she became my wife! Gotta go, time to kiss my bride,” Hanna wrote on his Twitter account from the altar steps.
The social media enthusiaest then updated his facebook status shortly after kissing his bride… watch the vid here
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There is an interesting transcript doing the rounds at the moment of a rather public conversation between two individuals.
Without going into the details (you can read it here) there are three reasons why its appearing on The Social media Project
1. Never expect a professional to provide work for you “free” As pointed out in this email, yes, its only a “few hours” but it’s also years and years of experience.
2. Manners and etiquette.There is a way to approach certain situations, the world is a whole lot smaller these days thanks to social networking sites such as Twitter (and possibly even the one the author is trying to create) you really have nowhere to hide.
3. In today’s market a subscription based model for a Social Netwoking site is just plain silly.
As my mother used to say…. “its nice to be important, but its more important to be nice” I think there’s something in that for all of us, don’t you?
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When you watch the Mockumentary made by Slate V you really do have to think how far will Social Media go?
Its hard to believe that just 5 years ago, no one outside of a US College was using Facebook and the thought of sharing personal information and thoughts on the web for all and sundry to see, seemed absurd!
Have a laugh at the vid below and the start to worry about how insanely ridiculous the world of information sharing is about to get…
Flutter- Nano Blogging and Flaps explained!
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Patrick Moberg has done an excellent job of illustrating how social media is so addictive, likening it it drugs and alcohol. Check out his blog here
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