The Social Web wins… the UK Christmas #1

by admin on December 20, 2009


The UK Christmas number one is Britain’s most hotly contested music chart of the year.It even features in the film Love Actually, with the come back of a washed up and aging rocker. For the past few years it has been dominated by Simon Cowell’s X Factor, much to the dissatisfaction of music critics.

This year, however is different…. a web based call to action using social media and networking sites such as Facebook and Twitter named “RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1“. It accrued almost 1 million fans, all vying to make “Killing in The Name” the number one record this Christmas.

The campaign proved successful: “Killing in the Name” sold around 500,000 copies, versus 450,000 for the X Factor winner, in turn really annoying Mr Cowell but also demonstrating the power of the social web.

Image:credit to BARRY J.STAPLEY

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