by admin on April 14, 2010
According to Apple, the Australian launch of the ipad has been delayed due to high demand in the US. Ipad stocks originally allocated for Australian shores are being sold in the US to cover demand and to reduce the number of “resellers” selling the ipad at inflated prices.
Apple has confirmed that orders will be taken from May 10 for Australian customers.
Image:apple
by admin on March 21, 2010
Jetstar has announced that it will expand its social media budget to approx 40% of its marketing spend in 2010. In the past Jetstar has used social media for new route launches, special offers and announcements, responding to customer queries and posting sale and news updates.
David May, Marketing Manager at Jetstar commented “Social media offers more value for money and is a smarter way to reach our customers – which is what Jetstar is all about.”
In 2009, Jetstar promoted its 5th birthday sale exclusively on Social Media platform twitter to its 6000+ followers offering 1000 seats for 2 cents, selling out in a matter of hours
Follow Jetstar on twitter
Image: jetstar
by admin on March 16, 2010
Plenty, so it seems…. Meet Mr Shuffles, the Elephant Calf born at Taronga Zoo in Sydney… Just don’t call him a calf, because he doesn’t like it… Mr Shuffles attracted a huge amount of attention days before he was born. You see the problem was that he had moved into an unusual position and the zookeepers announced that the calf (sorry Mr Shuffles) would be still born.
The rest is history, Mr Shuffles defied the odds and has gone on to become a (Social Media) Superstar! The Facebook fan page created on the 11/3 by a Mr Shuffles fan has generated over 1300 fans in 5 days… pretty impressive, Mr Shuffles also manages to find the time to Tweet, when not splashing around in his pond, which also happens to be a massive YouTube hit…
So what is it that makes the baby elephant so successful in the social media space?
Well, its of course the UVP, his story…So what’s your brands UVP?
You can Follow Mr Shuffles on Twitter and Facebook and probably catch him presenting at next years SXSW….
image: Bobby Jo Vial
by admin on March 14, 2010
9/10 Australian Internet users rely on social media for opinions and information about products, services and brands, a study by Nielsen has revealed.
The report reveals nearly two in five people are interacting with companies via social networking sites, offering big opportunities for brands and companies to engage consumers online. It’s believed that 86% of Internet users look to the online community for opinions on products, services and brands, with engagement with online word of mouth communication to increase in the coming years
The report revealed social media participation is increasing at an accelerated rate – Twitter’s audience grew by more than 400% in 2009. Almost one quarter (23%) of online users read tweets in the past year, 14% followed companies or organisations via Twitter – up from 5% in 2008, and 13% posted tweets – up from 4% in 2008.
Facebook continues to dominate the social networking space with 83% claiming it as their main social networking platform spending more than eight hours on average on the site each month.
Mobile social networking is also on the rise (read our post about it here) buoyed by increasing smartphone models with 26% participating in mobile social networking in the past year. This is being lead by younger consumers with 66% under 35.
Facdebook remains the dominant social media site – 92% of mobile social networkers have visited Facebook, ahead of YouTube and Twitter (18%) and MySpace (9%).
source:nielsen
image:webtreats
by admin on March 5, 2010
Apple has made an announcement regarding the launch of its much anticpated Ipad and it looks like fans are going to be waiting longer than firrst anticipated.
The Ipad will be available in Auatralia by late april, a few weeks after the US launch and almost a month later than originally announced back in January.
Australian 3G pricing is yet to be released.
Image:apple
by admin on March 5, 2010
2010’s new kid on the Social Media block, Chatroulette has been “exposed” on the Daily Show hosted by Jon Stewart and as a result, some are saying that the short lived, not for everyone and certainly not safe a for work network will become full of media and brands tying to dig dirt and sell products.
We blogged about Chatroulette back in February read it here
The site has recently come under fire although its intention in the beginning is very different to the current male dominated participants. Created in Brooklyn by 20 somethings in front of their computers, Chatroulette was a great way to connect with other “creative” types. Momentum quickly gained and Chatroulette exploded in early 2010.]
Check out Chatroulette here.
Image:Chatroulette
by admin on March 4, 2010
According to data released by Gigatweet, Twitter is about to hit the 10 Billion tweet mark, this milestone comes less than 5 months after the 5 billionth tweet
.
Gigatweet isn’t counting to an exact number, but rather is extrapolating out when the 10 billionth tweet will hit based on previous tweet data provided from a range of sources. Most recently, we do know that Twitter is seeing about 50 million tweets per day.
Image:gigatweet
